Chroma-Q in Broadway green alliance

Friday, 20 July 2012
Chroma-Q in Broadway green allianceThe Wired Holiday Pop Up Store
USA - New York- based lighting designer James Bedell recently specified 100 Chroma-Q Color Force Compact fixtures for an installation illuminating the interior of a 10,000sq.ft temporary pop-up store in Times Square, NYC, for Wired magazine.

Bedell is extremely passionate about sustainability and strives to incorporate eco-friendly technologies in all areas of the commercial and entertainment lighting in which he is involved.

He was commissioned by MKG to be the consultant and lighting designer for the Wired Holiday Pop Up Store with a brief to make the space look and feel 'icy blue'.

Bedell decided that RGBA colour changing LED sources would be the best form of primary lightsource to interpret the client's wishes - a non-conventional choice for illuminating products such as clothing, games and gadgets.

"There was some creative risk involved" explains Bedell, "but Wired is a very progressive, future-thinking company, so it was also highly appropriate. I enjoyed thinking 'out-of-the-box' with LEDs, and once I had chosen the Color Force Compact fixtures, I was confident that it would work out really well" he confirms.

Bedell regularly specifies LED solutions for his projects; however, this was the first time that he used the new Color Force Compact fixtures, which were chosen after detailed demonstrations and a strong recommendation from the project's lighting suppliers, 4Wall Entertainment.

"Their high CRI (92) and colour quality really impressed me, so I knew they would be ideal for the job" he states.

The Color Force Compact fixtures were positioned all over the store and attached to a series of trusses rigged from the existing roof beams. They brought a flourish of industrial chic to the space in addition to illuminating all the areas smoothly and efficiently with their punchy 1700 lumen outputs.

Soon after completing the Wired store lighting scheme, Bedell was invited by the Broadway Green Alliance (BGA) to give a presentation at New York University's Loewe Theatre.

(Jim Evans)


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