UAE - The countdown has begun to the inaugural edition of Prolight + Sound Middle East, with scores of product launches, industry seminars, and a live demo area setting the stage for three days of networking at the region's dedicated trade show for the pro audio-visual and entertainment market.

Taking place from 31 October - 2 November at the Dubai International Convention and Exhibition Centre, Prolight + Sound Middle East 2016 has attracted some the biggest names in the business, with the likes of Bose Professional, Sennheiser, Martin Professional, Adam Hall, and Monacor International rubbing shoulders with top regional distributors such as GSL Professional, Echo Beats, and AVISS.

"They will line-up alongside 40 exhibitors from 12 countries, all of which will target a burgeoning regional market that is home to spectacular live events, festivals, concerts, hotels, and retail centres that require the latest technologies to enhance the visitor experience," say organisers.

"This is an industry that is constantly evolving, with new technologies coming to market every year," said Ahmed Pauwels, CEO of Messe Frankfurt Middle East, the organiser of Prolight + Sound Middle East.

"The good news is the world's premier brands will present their latest product lines and solutions at Prolight + Sound Middle East 2016, from stage lighting and DJ equipment to special effects and multimedia, or portable loudspeakers, audio and AV systems, to infrastructure, trusses, staging, and furnishings."

Prolight + Sound Middle East is the fifth instalment of the international network of Prolight + Sound events worldwide, and is co-located with Light Middle East 2016, the region's dedicated exhibition, conference, and awards for lighting design and technology

(LSi Online)


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