USA - At NAMM 2017, Auralex Acoustics kicked off the celebrations to mark its 40th anniversary. As part of this landmark event, Auralex will be offering special limited-edition commemorative products, exclusive value-added rebates, and other surprises for loyal Auralex dealers and end users.
Eric Smith, company founder and president, began the Auralex journey in 1977. He recalls, "I was 17 years old, and I applied for a job at the number-one FM radio station in Indiana, a powerhouse 50,000-Watt operation. I became acutely aware of how poor the acoustics in the control room were, just as they were in other radio facilities I found myself in subsequently.
"At the same time, I had a mobile and nightclub DJ business, where I was designing DJ systems. I was using a well-known acoustical treatment for these DJ rigs, but it would crumble, falling onto the records as they were spinning. I was looking for a better product that was affordable, had longevity, and would stand up to the rigors of the road. That's when I began to focus on developing practical, real-world, cost-effective solutions, and the roots of the Auralex brand were born."
Smith allowed his varied background and interests to help shape the goals of the Auralex brand, and that has helped drive a market-driven corporate culture. He notes, "Our staff will tell you that we consistently remind each other to think like the man on the street, which helps us keep our product innovations well-grounded and appropriate for a wide demographic."
Auralex has distinguished itself in a number of ways. While no