Reporting directly to VP of marketing, Tim Chapman, Flanagan moves into the expanded remit having spent the past four years working within the Coatbridge, Scotland-based marketing team specifically in a communications capacity - initially for Tannoy and more recently with a cross-brand remit after the marketing function for Lab.gruppen and Lake was consolidated from Sweden.
"Having created a multi-disciplinary marketing team serving the broad needs of our brands, it's become increasingly logical to consolidate the project management of these resources. The creation of the marketing manager role goes a long way to ensuring that we maintain consistent direction across the brands and markets, and fulfilling that role will be a natural progression for Mark, allowing him to bring his experience to bear on a wider scope," comments Tim Chapman.
Mark Flanagan adds: "I'm energised by the prospect of engaging in the wider strategic marketing of what is an enviable portfolio of brands - and across a diverse range of market segments including consumer hi-fi, as well as more familiar territories of install and touring audio. We've formed a highly skilled and close-knit team here at Coatbridge, and it's a privilege to remain a core element of that going forward."
(Jim Evans)
