Fashion Matches up with Sound Division
Sound Division's Chris Baxter, who was responsible for designing and specifying the system, commented: "As with all of these events, providing the control equipment was the easy bit. We supplied a pair of SL1210 MK III turntables, a Pioneer DJM500 mixer, and a Denon 1800 CD player with a JBL Eon10 powered monitor. The tricky bit was cabling around the store in a discreet and tidy manner so that London's fashionistas weren't in danger of tripping up and spilling their champagne!"
However, the most interesting part of the job from an audio point of view was catering for the client's request to have the music relayed across three separate sites. Baxter went on to say: "Obviously this was something that we couldn't deliver via traditional cables, so we asked wireless specialists Hand Held Audio to supply us with a radio link that was specially licensed for the event. It worked perfectly, sending a clean feed to the in-house systems in the other stores so they could hear in real time what the DJ was playing in the new store. And as far as I know, no-one spilled their champagne!"