Ivete plays Miami with Martin & Beachsound

Tuesday, 21 September 2010
Ivete plays Miami with Martin & BeachsoundIvete Sangalo kicked off a string of US dates at Miami's American Airlines Arena
USA - Charismatic Brazilian pop star and Latin Grammy Award-winner Ivete Sangalo kicked off a string of US dates at Miami's American Airlines Arena on 28 August. The artist, who performed beneath a Beachsound-supplied rig of Martin MAC luminaires and backdrop Martin LC Series LED screen, is one of the most popular Brazilian singers, having sold over 12m albums worldwide.

Full service production company Beachsound of South Florida provided a full turn-key package that included lighting, LED video and imaging, audio and labour.

Beachsound, celebrating its 15th anniversary this year, is a Martin dealer with an impressive inventory of entertainment production gear. No stranger to big time live performance, they have supplied big shows for artists like Gloria Estefan, Marc Anthony, James Blunt, Paulina Rubio and many others.

"When we got the call to do the first concert in the US for one of the most popular and best-selling Brazilian female artists, we were excited," stated Beachsound operations manager and event crew chief Juan Ugas. "We proposed a Martin rig of 20 MAC 2000 Washes, 28 MAC 2000 Profiles, 11 Atomic 3000 strobes, and 18 LC Series 2140 LED panels with a P3-100 processor."

Ugas worked together with Ivete Sangalo's lighting designer, Junior Luzbel, to customise a look to match the high energy live performance and fulfil audience expectations.

"The show setup needed to be done on the same day of the performance so we decided to use the LC panels as our graphics wall based in part on the ease of set up and the flexibility of use with the P3 since we didn't know what the video source was until the day of the show," says Ugas. "Five minutes after the graphics guy showed up, we had a show running. He was quite happy on the way back to the hotel after a 10 hour flight."

(Jim Evans)

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