Media Powerhouse celebrates birthday at Elstree

Tuesday, 10 August 2010
Media Powerhouse celebrates birthday at ElstreeMedia Powerhouse celebrates third birthday with Open Days at Elstree Film Studios
UK - AV specialist Media Powerhouse celebrated its third birthday on 7 July with a series of Open Days to demonstrate its technical solutions using a dedicated stage at Elstree Film Studios.

With live productions of music videos, Dr. Who, Big Brotherand CBBC's The Slammer taking place in neighbouring studios, Media Powerhouse showcased its Image Ultra widescreen graphics system, the semi transparent LED wall Mirage 40, two portable production units and the latest in 3D projection technologies.

Using industry standard software, Media Powerhouse has the capabilities to embed HD images for partial or full screen display and seamlessly integrate live video feeds to bring any imagery on screen to life, says the company. Most recently deployed at Management World 2010 in Nice, one of the world's largest telecommunications conferences, the multi output Image Ultra system provided graphics for the 20 x 6m screen that spread across the stage at the Acropolis Convention Centre.

Elstree Film Studios is also home to Media Powerhouse's offices and its dedicated R&D workshops.

Among the solutions being displayed was the semi transparent and lightweight LED Mirage 40 which was used at the Blue Man Group in Zurich. The Mirage 40, which can be built to any size, shape or form, is a large-scale video screen solution designed to provide dramatic and dynamic lighting and video effects for large-scale productions.

Visitors to the Open Day were also able to observe the environmentally-friendly ViewLight stage sets which have been accredited with the Mayor of London's Green Procurement Code. With a dedicated 5000sq.ft workshop at the Studios, Media Powerhouse has developed an array of modern sets, stages and bespoke builds and specialist back lighting solutions.

Michael Breen, CEO of Media Powerhouse says, "The Open Days have been a remarkable success and have been a fitting celebration to mark our third birthday. The continuing success of Media Powerhouse would not be possible if not for our team. They work tirelessly and always go the extra mile to deliver exceptional projects for all our clients. It's our people that make Media Powerhouse stand out from the crowd."

(Jim Evans)

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