Karl Kahlau heads the new initiative as executive director, Deva
Italy - Powersoft has announced escalated efforts for the division responsible for the Deva family of products. With immediate effect, Karl Kahlau, one of the company's most senior and experienced managers, relinquishes his post as regional sales account manager (EMEA and India) to head the new initiative as executive director, Deva.

The heavy focus on Deva has been brought about to maximise the potential of an industry-unique IoT product, encapsulating a wide array of technical and functional features. The core of the system is a fully captive self-powered audio system, a high-definition video camera, a motion-sensor for triggering various functions and a high-powered LED light for night surveillance.

Kahlau, along with the Powersoft Deva team, will set out to reform the global sales and support organisation for the product. Preparations for the next step in Deva's evolution began in late December in preparation for its worldwide launch at February's Integrated Systems Europe in Amsterdam at the dedicated Deva booth (Hall #7-V200).

Karl Kahlau, himself, brings over two decades of experience within the export industry where, before joining Powersoft in 2013, for more than 12 years was responsible for sales and marketing, as export sales manager EMEA at Renkus-Heinz Inc.

Powersoft director of sales and marketing, Luca Giorgi comments, "Karl was the obvious candidate for this role. His experience and professional market and product knowledge fit perfectly with both our portfolio as well as our corporate culture here at Powersoft. To have Karl at the helm, driving the Deva division with Powersoft's dynamic technical team, is a logical step in the evolution of the product. We are excited about the opportunities for Deva and where it may lead us in the development of next generation multi-media systems for professional use."

(Jim Evans)


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