Wanting to make an impact from the moment clients walk in the front door, Reflect created two visually dynamic LED displays using FLEXLite NXG technology from Nashville-based PixelFLEX.
"As we were designing our new facility, we wanted to showcase the innovative technologies we are leading with in the field," began Chas Thornhill, CTS, Reflect's Senior Systems Engineer. "Since our previous location didn't really say a lot about us as a company, we wanted a more modern look and for the space itself to showcase what we do at Reflect. Knowing that the first impression is always very important, we wanted to deploy creative LED experiences in our new lobby and PixelFLEX was a natural choice for us."
Thornhill continued, "In the new lobby, we wanted to simulate a store front window because retail is one of our largest vertical markets. To do this, we created a room that is about 5ft deep by 20ft wide with a floor-to-ceiling glass wall that connects to our lobby. Inside the room, we built a 2m by 2m LED display made up of 16 FLEXLite NXG tiles. We rotated three tiles 45 degrees and positioned them in front of the others for a more interesting display. Having the tiles rotated and brought forward gives us three focal points for custom video content, plus we still have the option to utilize the LED screen as one continuous display.
"For added emphasis, we installed an additional PixelFLEX LED experience comprised of four FLEXLite NXG 2.6mm cabinets recessed directly into the front of our reception desk," added Thornhill. "In preparation, we had the desk equipped with rear access panels to facilitate mounting and cabling. The desk is a purpose-built piece of furniture designed specifically to deploy the FLEXLite NXG half panels. Now when you enter our lobby, we have two primary areas of innovative digital media focus and it looks great.
"By using the LED video installations in a non-traditional application, we are demonstrating to our clients that they can deploy state-of-the-art technology in a much more creative way instead of a simple flat field," concluded Thornhill. "In a digital world, we are competing for the consumer's visual attention. Creativity and innovation is key. PixelFLEX LED gives us the tools we need to provide innovative solutions to our clients."
(Jim Evans)
