PLASA 2012: Cadac moves into live sector

Sunday, 9 September 2012
PLASA 2012: Cadac moves into live sectorCadac has an expanding portfolio
UK - Cadac is moving firmly into the live sound sales and rental channels with the launch of CUK Live at PLASA. CUK Live is the new, dedicated live sector distribution division of CUK Audio being launched at this year's exhibition. The division is built around the Glasgow based company's three core live sound brands, Cadac, Powersoft and Clair Bros.

Already a leading force in the pro audio installation market, where it exclusively distributes Audica, Community, Listen, MTSi, Sabine, SACOM, Pan Beam, Phonic, Symetrix, t&mSystems and Televic, the company has seen a significant growth in live sound business in recent years

"With our expanding portfolio of high profile brands, CUK Audio has seen a greatly increased percentage of our sales in the live sector," explains managing director Stuart Thomson. "Our business is built on the high level of support and service we give our customers, and maintaining this standard for the live sector now requires a more focused approach. Many distributors claim to service all markets, but one always wins out to the detriment of the others. With a separate division we can be sure we are completely focused on the needs of customers in the live and rental markets.

"Our plans for CUK Live have been developed over some time," continues Thomson, Taking on Cadac's new product range after last year's PLASA show was a milestone in our strategy."

A full team of Cadac sales and engineering personnel will be in attendance on the CUK Live stand throughout the show. Commenting on the significance of the launch of the new distribution division for Cadac, international sales manager Ben Millson states, "The decision by CUK to focus its considerable resources on the live sound sector with a dedicated division has come at an ideal time for Cadac. Our CDC Four, CDC Eight, LIVE1 and S-Type console range spans the full breadth of live sound applications, from precision control and sound design for fixed installations, to full scale touring and theatre productions.

"We are highly confident that our product offering and CUK Live's potential as a distributor in this sector is a winning combination and a major development in the UK live sound industry."

(Jim Evans)

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