UAE - Dubai-based iRIG has announced its partnership with Eilon Engineering as the exclusive distributor of their Ron StageMaster load monitoring systems. The partnership became effective on 1 June 2023, marking a significant milestone for both companies in expanding their presence in the Middle East market.
Eilon Engineering’s innovative load cell technology and commitment to quality have earned them a solid reputation among professionals worldwide. By partnering with iRIG, Eilon Engineering aims to leverage their expertise and strong regional presence to better serve customers in the Middle East.
The partnership will allow iRIG to enhance its product portfolio with Eilon Engineering's wireless and wired load cell solutions, providing customers in the region with acce

South Africa - Andrea ‘Dray’ Fowler has joined DWR Distribution’s sales team in Johannesburg.
For the past nine years, Dray has worked for a company that specialises in signage lighting while her career has seen her operate in business finance, office automation and sales.
“I knew about DWR Distribution from my husband Clint who also works in the live events industry, and from our friend Kyle Robson who works at DWR,” said Dray. “It always sounded like a vibey organisation where I've heard they work hard, play hard and fight hard. To me it seemed like a company

Singapore - Acoustic & Lighting System has joined the international network of Fenix Stage distributors.
Discussions began at ISE Barcelona 2023. Acoustic & Lighting will add Fenix Stage's lifting towers, ground support towers and display support solutions to its product offering for the Thailand, Vietnam, Malaysia and Singapore markets.
“We are delighted with this partnership, as our international expansion efforts are paying off and our network is growing rapidly,” says Fenix.
Fenix Stage sales director Alex Bryan has already presented training sessions

Denmark - Theatre and musical producers Lion Entertainment turned to automation specialist Motor Stage Automation (MSA) to provide specialist knowledge and equipment for three major moving elements and control for its production of musical Pretty Woman.
The system included Kinesys motors and control, Litec trussing and EXE trolleys in MSA custom touring dollies, and an ALFA Systems double revolve, all of which helped bring a fantastic set design by Benjamin la Cour to life, enhancing the narrative set to music and lyrics by Bryan Adams and Jim Valance.
The automation

India - Fenix Stage has appointed Stagemix Technologies as its exclusive distributor in India.
The Mumbai-based company, which currently distributes brands like DAS Audio, Adamson, and Adam Hall, will expand its product catalogue to include Fenix products. Among them are lifting towers, ground support towers, and solutions for elevating and stacking LED screens, such as the new FLES (Fenix LED Support).
"We are delighted to continue advancing in our international expansion strategy with a company like Stagemix, a reference for us in the Indian market,” says Alex Bryan, sa

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