SES/RFW "Erupt" with sales at PALME Dubai

Monday, 26 April 2010
SES/RFW The busy RFW stand at PALME Dubai, where sales of SES power distribution products received a boost in the region.
UAE - Despite the airline chaos just prior to the PALME show in Dubai preventing UK staff attending, SES/RFW had a very busy show serving existing and new clients. The stand was set up and ready to go by Saturday lunchtime, and the enquiries and orders gained during the show proved a year on year increase to the business in the region.

SES's Gordon Cooper commented: "The aim of this year's show was to launch the RFW business as THE main Dubai-based supplier to the industry for Power Distribution and associated products. This has been well received since its inception back in January and sales are increasing on a monthly basis, as customers realise that RFW have the stock on the shelf ready for collection or delivery at very competitive prices, along with top quality. Palme has proved yet again to be a great springboard for both SES and RFW in the region, and this has been proved as [RFW was] the only Power Distro manufacturer exhibiting at the show. RFW also received several orders at the show for product that has to be manufactured back in the UK by SES, for larger quantities of Distro and bespoke 19" rack products. Many visitors to the stand commented on how refreshing it was to be able to source "proper" distro in the UAE - that is in stock and, most importantly, from an independent company."

(Lee Baldock)

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