Adamson announces education initiatives
Monday, 20 January 2020
adamson-namm[L-R] AVIXA Foundation executive director Heidi Voorhees; Adamson CEO Marc Bertrand; Adamson head of education & applications Jeremiah Karni; AVIXA Foundation programme director Joseph Valerio introducing the Winding Roads Education Series
USA - At NAMM 2020, Adamson Systems Engineering announced a suite of training and education initiatives to take place throughout 2020.
These include a US roadshow; increased delivery of the company’s Applied and Advanced Certification training programmes; and the Winding Roads education series, designed to introduce secondary- and post-secondary school students to the potential career opportunities in pro AV and live production.
The Winding Roads Education Event Series, in partnership with the AVIXA Foundation, will provide students in Toronto, Canada, and the surrounding area with insight into live production, performance, and the music industry. Through the initiative, hundreds of individuals will have the opportunity to see professional AV installations and touring systems, get hands-on with state-of-the-art equipment donated by industry leaders like Adamson, DiGiCo, Lab.gruppen, and others, and learn about career opportunities in the industry from the AVIXA Foundation.
“We want to show students there’s more to AV and live production than they may realise, with plenty of potential for exciting and rewarding careers, and believe the entire industry stands to benefit from these efforts,” comments Adamson CEO Marc Bertrand. “We also have other programming that will help our current and future Adamson Network partners to be more successful throughout 2020 and beyond.”
“We’re thrilled by Adamson’s commitment to bringing education and awareness for professional AV careers,” adds AVIXA Foundation programme director, Joseph Valerio. “This education series is an excellent way for students to experience first-hand all the elements that go into creating a live performance. There are so many career possibilities in the AV world, and the AVIXA Foundation and its partners are here to shine a spotlight on them and build pathways towards them.”
Adamson also rolled out preliminary details for its US roadshow, to be presented throughout 2020 in tandem with Adamson Network sales and rental partners. The various stops will introduce new and potential users to Adamson’s manufacturing history, company culture and the core loudspeaker series.
Additionally, Adamson is teaming up with its distributors and network partners in the EMEA and APAC regions to deliver its Applied and Advanced Certification training programmes to a wider swath of users. The globally-standardised programmes are designed to instil the framework needed to properly design, deploy, and control an Adamson loudspeaker system for a myriad of applications, utilizing Blueprint AV simulation software and Lake Controller.
“We’ve been amplifying our focus on partner education in recent years to help our rental, sales, and integration partners around the world be more successful in their work, and 2020 will be the pinnacle of those efforts thus far,” comments Jeremiah Karni, Adamson head of education & applications. “We’re looking forward to working with our unparalleled network of partners to ensure that professionals at every stage of the supply chain – especially our end users - are given all the tools they need to succeed and thrive in their respective applications.”
Further details about these various initiatives will be released throughout the first half of 2020.
(Jim Evans)

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