Allied Esports partners with Harman for Vegas project
Friday, 12 January 2018
esportsEsports Arena Las Vegas will open in March
USA - Allied Esports announced the grand opening date and a major partnership for Esports Arena Las Vegas, and the first stop for its new mobile arena, Esports Arena Drive.
Esports Arena Las Vegas, The Strip’s first dedicated esports arena, will open at Luxor Hotel and Casino on 22 March with a series of events, including an invitation-only, multi-day, live-streamed tournament.
“Esports Arena Las Vegas is the cornerstone of our property, brand and content development and will allow us to engage esports communities, brands and stakeholders like never before,” said Jud Hannigan, CEO of Allied Esports. “With Las Vegas rapidly becoming a hub for esports, Esports Arena Las Vegas at Luxor will be the city’s home for competitive gaming and interactive entertainment.”
Allied Esports also announced an exclusive partnership with Harman Professional Solutions, the global leader in audio, video, lighting and control systems, including networked AV (AVLC), for Esports Arena Las Vegas. Harman Professional has created a uniquely designed product solution for the new arena, including AVLC products from its brand portfolio including JBL Professional, Martin Professional, AKG Acoustics, AMX, Crown International, BSS, and dbx Professional. The agreement covers the integrated AVLC systems for the 30,000sq.ft venue and production studio.
“We are proud to be chosen by and aligned with Allied Esports whose development of the Esports Arena Las Vegas further solidifies their leadership position in the massively growing competitive gaming space,” said Mark Aichele, director of hospitality & broadcast business development for Harman Professional Solutions. “By exclusively bringing a Harman audio, video, lighting and controller solution to the Esports Arena, we will deliver a completely immersive experience to powerfully connect the fans to the games.”
Allied Esports and Esports Arena have partnered with Luxor to transform the former nightclub space into a multi-level arena with a competition stage, LED video wall, telescopic seating, daily gaming stations, and state-of-the-art streaming and television-quality production studios.
The arena will provide a ready-to-go championship destination for tournaments, leagues and high-stakes match-ups in a setting designed to deliver an unparalleled fan experience. In December, Allied Esports and world-renowned chef Jose Andres’ ThinkFoodGroup announced a partnership to create the first gaming-inspired food and beverage menu at Esports Arena Las Vegas, the flagship location of Allied Esports’ growing global network of esports properties spanning North America, Europe and China.
At Wednesday’s event, Allied Esports and Esports Arena also introduced its latest mobile solution, Esports Arena Drive, North America’s first mobile esports touring arena. The 80ft, 18-wheel, 35-tonne semi-trailer unfolds with a push of a button to reveal a self-contained mobile arena featuring a competition stage with full production facilities, a caster studio, social media centre and VIP lounge.
(Jim Evans)

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