ASC entertainment tech for AIDAnova
Tuesday, 19 March 2019
aidanova-interiorThe Theatrium with the 360° stage on the AIDAnova © AIDA Cruises
Germany - Malte Polli-Holstein, key account manager for maritime projects at Hamburg-based system integrator Amptown System Company (ASC), and his team have recently finished integrating media technology into the entertainment surfaces on the AIDAnova, the first cruise ship in AIDA Cruises’ Helios class.
The ship was put into service in Santa Cruz de Tenerife in December 2018. It has more than 2,600 cabins, and is the first cruise ship to be run entirely on liquefied natural gas (LNG) in keeping with the concept of green cruising.
“In the highly competitive cruise market, it’s important for a shipping company to set itself apart from its competitors. A great deal has been done with the entertainment offerings and the restaurants on the AIDAnova to wow the guests even more,” explains Polli-Holstein. “We and the shipping company literally started with a blank sheet of paper and began to develop tailored and innovative technical concepts. These were then fine-tuned in the engineering process together with the shipping company’s designers and planners and the Meyer Werft shipyard, and were realized together with renowned manufacturers using state-of-the-art technology. We were able to take the experience we gained with previous new buildings, for example in the areas of videos and projection or in the transmission of all multimedia signals in a fiber-optic network, and apply it to the AIDAnova spectacularly and in new forms.”
“The guests can therefore look forward to sensational shows performed on a 360° stage in the Theatrium,” Polli-Holstein reveals. “The technical highlights include 11 Absen LED walls, seven different laser shows, and an LED tube featuring an artists’ elevator.”
The show programme has been specifically tailored by AIDA Cruises to the AIDAnova’s technical features. The system solutions also support the entertainment programme in the Time Machine Restaurant. The on-board sound system has been taken to a new level with high-quality components and custom solutions from d&b audiotechnik.
ASC is also installing entertainment technology in two further AIDA cruise ships in the Helios class. The next cruise ship is planned for 2021, with the third vessel scheduled for delivery in 2023.
(LSi Online)

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