Audio-Technica expands distribution portfolio
Tuesday, 25 February 2020
audio-technicaaudioprobusinessLaurent Rault sales director EMEA Audio Pro; Logan Helps, Anthony Everest (A-T UK); Ola Grahn (Audio Pro); Evangéline Pirot (A-T France); Alex Farrell (A-T UK); Jens Henriksen (Audio Pro); Robert Morgan-Males (CEO A-T Europe); Sylvain Hochart A-T Iberia)
Europe - Audio-Technica has announced a partnership with Audio Pro Business which will see the Swedish speaker manufacturer join Audio-Technica’s portfolio of distributed brands in the UK, Ireland, France and Spain with effect from 1 March.
Audio Pro Business commercial installation speaker solutions will join brands such as Audio-Technica, Allen & Heath, Genelec, Audient and Artnovion in Audio-Technica’s offering.
With a 40-year history in speaker design and manufacture, pioneering technologies such as wireless audio and lighting rail quick connections, Audio Pro Business wireless speakers allow easy installation, flexibility and audio quality while allowing customers to connect to modern streaming media services.
Gary Maguire, commercial director Audio-Technica EMEA, says: “We are delighted to be representing Audio Pro Business in our UK and Ireland, French and Spanish territories. Audio Pro Business addresses the needs of business wanting better quality sound and the flexibility to match changing retail and hospitality environments. The brand’s forward-thinking approach aligns to many of the requests we have experienced in the market. We look forward to working on some exciting projects in the coming months.”
Jens Henriksen, Audio Pro CCO, adds: “We are very happy to join Audio-Technica’s portfolio of premium brands. We believe our products deliver a solution well adapted for the installation market and are a great complement to Audio-Technica’s existing offering. The new relationship will allow us to provide resellers with excellent service and logistics support to ensure they can respond to their customer’s requirements quickly and efficiently.”
(Jim Evans)

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