Avolites – looking towards a new strategic phase
UK - Avolites has announced new appointments to strengthen its operations in North and South America.
Returning to Avolites, Francisco Yañez Valdivia has been appointed as territory manager for LATAM. Based in Santiago de Chile, Francisco’s role will focus on driving a new phase for Avolites in the region, following the recent launch of the Diamond 9, along with the company’s continuous development of its software platforms Ai, Titan and Synergy.
Francisco has over 10 years’ experience using Avolites products across different positions, including lighting technician and operator, product manager and sales engineer. Avolites’ presence in South America is already very notable, with a substantial userbase of Avolites products.
Stephen Baird-Smith will assume the role of special projects and territory manager for North America. Having worked at Avolites for the past 14 years, Stephen is an Avolites product expert that has a full understanding of customer’s needs and how Avolites products can address these needs.
The new structure will also see the promotion of Ronald Carrington as territory manager for the UK and Ireland. During his more than five years at the company, Ron has seen the introduction of new Avolites products including the Diamond 9.
“In line with our global expansion ambition, the Americas region is very important to Avolites,” says Paul Wong, managing director at Avolites. “Francisco’s appointment will play a significant role in advancing our presence across the LATAM region. Together with Stephen’s and Ron’s new roles, we will strengthen our position in the Americas and the UK. These and other appointments we aim to make during the year, all point to a new and exciting strategic phase for the company.”

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