Bild Studios invests in disguise hardware
- Details
Bild is a London-based visual engineering studio with credits including the opening ceremony for the Pakistan Super League, where 50 minutes of AR graphics replaced traditional pre-rendered content that usually is mapped onto projection surfaces or LED screens inside the venue.
Founders David Bajt and Rowan Pitts have been working with disguise for over 10 years, delivering hundreds of software training sessions globally, while also using the technology on some of their most ambitious projects.
“We've always put a lot of effort and detail into the pre-production, where precise system designs and creative content workflows are developed. We see ourselves living in the great world between tech and cutting-edge visual design, advising people and companies from both technical and creative backgrounds ” David Bajt says.
On top of their existing fleet of disguise servers, Bild has invested in the latest in the gx range, the gx 2c. “We see now more than ever that there is an increasing need for real-time content and interactivity in production design, opening up huge possibilities for replacing traditional pre-rendered content.” With this latest investment, Bild are hoping to utilise it towards further exploring xR shows and interactive installations as well as serving as a rock-solid master server on very demanding shows.
“The requirements for higher resolutions and added photo-realism are increasing, and for that, we simply need hardware that can handle these growing demands, in combination with using disguise's existing software features,” David states.
(Jim Evans)
