Bluman Associates aids BT Tower screen upgrade
Tuesday, 5 December 2017
bttowerLondon’s BT Tower
UK - LED Installation shines bright after a new digital screen upgrade. Bluman Associates partnered with DOOH LED expert, Bob Kronman, to provide consultancy for the high-profile installation.
In 2015, BT expressed interest in replacing the existing LED screens, which due to age, no longer represented the brand to their highest standards. Partnering with Bob Kronman of Kronman Associates, Bluman Associates were commissioned to undertake an initial feasibility study of the refurbishment.
Environmental issues needed to be taken into consideration - the outdoor display is at the mercy of the UK weather at all times, facing high winds and extreme temperatures. There were several essential parameters the custom panels had to comply with - they had to be manufactured to fit within the existing rigging infrastructure, be optimised for resolution and brightness, have an IP rating of 67 + and visible at distances of 100m or greater.
Incorporated into the new LED specification was LED processing by UK manufacturer, Brompton. The Brompton backbone allows for local and remote diagnostics as well as the ability to deliver real time control over all screen parameters. Future LED display upgrades will be quick and eaLondon’s BT Tower sy, with processing and power all supported by the Brompton control.
After significant testing, ESD panels were chosen for the job. The finished installation resulted in a 59m x 4.8 high circular LED display, visible in all 360 degrees of viewing.
“We often work with brands in consultancy roles and we’re proud to have worked on one of London’s most iconic buildings. We used our expertise to support the in-house team BT, ensuring the success of the project from start to finish,” states Pod Bluman of Bluman Associates. “We created a solution that optimised the resolution and brightness and made the panels easier to maintain and service. Working with both ESD and Brompton to create a custom LED solution for BT has yielded great results.”
Bluman Associates provided engineering and installation expertise to the BT infrastructure team and rigging team, who successfully completed the installation in September.
(Jim Evans)

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