Chris Smith and Ashley Keen (photos courtesy Theatre Projects)
USA - Theatre Projects has announced the addition of two new full-time staff members to their team. Chris Smith joins the firm as the marketing and content manager and Ashley Keen joins their strategic planning team as a senior consultant. Both bring significant expertise in their respective fields, have backgrounds in the performing arts.
Chris joins the company’s New York office to lead marketing and PR efforts. Over the past decade and a half, Chris has worked with a wide array of non-profit organizations in Chicago, Texas, and Oregon. His experience includes content creation, digital communication, writing, brand and marketing strategy, and data analysis. Prior to Theatre Projects, Chris worked with Oregon State University, The Black Sheep Agency, 4th Wall Theatre in Houston, Echelon Design, Chicago Art Department, and the Chicago High School for the Arts.
Ashley specialises in helping performing arts organizations and venue managers plan for the future. She combines experience working in flexible spaces and multi-venue arts centres with a love of creative problem-solving to find solutions that support an organization’s strategic goals. Her new role will include working on feasibility studies, needs assessments, business planning, community engagement efforts, and more.

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