VDC Trading streamlines team structure
Tuesday, 21 March 2017

UK - VDC Trading has made a number of new appointments and implemented a re-structure of its London-based team. Designed to offer more streamlined services to clients in the UK and overseas, the new approach centres on customer experience.
Cain Cookson has been appointed to the role of senior relationship development manager, heading up the UK pro-active sales team. With over five years’ B2B sales experience, Cain combines commercial expertise with technical capability, having achieved a first--class honours degree in Audio and Music Technology from the University of the West of England.
Herpreet Kaur Sing has taken on the role of customer service manager, with responsibility for delivering the highest level of customer service to VDC Trading’s growing international client base. With more than three years’ experience in pro-audio sales, Herpreet is also a qualified commercial solicitor and is pursuing a masters’ degree in engineering focusing on electrical and audio technology.
Adam Jafrabadi takes on the role of export / technical consultant. With over 17 years’ experience working within VDC Trading in a variety of roles, most recently as technical manager, Adam will drive VDC Trading’s continued international expansion and extend VDC Trading’s distributor network globally.
Commenting on the appointments, Niall Holden, CEO of VDC Trading, says, “We are always looking to improve service and strengthen our offering to clients. With this new approach and new appointments, we have refined our approach to sales and client management and are looking forward to continued growth in 2017.”
(Jim Evans)

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