Ayrton appoints Matrix as distributor
Tuesday, 18 June 2019
ayrton-matrixUrs Friis Alstrup, Matrix sales manager; Thomas Christensen, Matrix CEO; Jakob Hansen, Matrix sales manager; Linnea Ljungmark, Ayrton international sales
Denmark - Ayrton has appointed Matrix as its new exclusive distributor for Denmark with immediate effect.
Matrix has quickly established itself as one of the leading sales and distribution companies for the entertainment industry in Denmark and enjoys strong relationships with customers and suppliers.
“Ayrton was the obvious choice for us, as we needed a high profile moving light brand to complete our lighting program,” says Jakob Hansen, sales manager for lighting and staging at Matrix. “The arrival of Ayrton’s new line of profiles, spots and wash fixtures was the deciding factor for us - they fit perfectly into our range of professional sound, light, stage equipment and audio-visual products.”
Matrix will focus on bringing the full Ayrton range of LED lighting products to the Danish market and the sales team are already out on the road with the new range of fixtures. “The Ayrton product range is strong and we are obviously excited about our role as Ayrton distributor,” continues Hansen. “Our expectations for the brand development are high - and very interesting when we look at everything that is currently on the international moving light market.”
“We are very proud to be represented by Matrix in Denmark,” says Linnea Ljungmark, international sales for Ayrton. “The company is known for its ability to find high quality brands and present them to the market with skill and dedication. We are extremely excited to be working with them.”
(Jim Evans)

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