Green Hippo maps Lancôme launch
Tuesday, 5 November 2019
lancomeMotion Mapping used Hippotizer Amba media servers to efficiently drive the projections
UK - Green Hippo’s Hippotizer media servers helped to deliver a press launch show for cosmetics and perfume brand Lancôme in London in September. Produced by Michael Bell Brand Communications, the event included custom video content and projection surfaces designed and delivered by UK-based projection mapping specialist Motion Mapping.
Motion Mapping fielded a deceptively simple set-up: two Hippotizer Amba media servers, one as a main server and the other as backup, plus two high-powered laptops for show control and on-site media processing. “The laptops are useful for last-minute on-site changes,” explains Motion Mapping’s Stuart Harris. “By running the file conversions on a separate laptop, I can convert the content quickly, without affecting the Hippo - you just drop it in and it’s ready. Then we run everything through the Amba, a DP [DisplayPort] output to one projector.”
Achieving this level of economy calls for efficient handling of content, ensuring files sizes are fully optimised for the displays, and for smart thinking about how the visual mix is assembled. “Because we produce the content, we know exactly what we need,” says Harris. “A question I get asked a lot is, ‘how are you doing all this through a single Amba?’ And this is where our strength lies: if you plan ahead, keep things simple and not over-complicate it, you can run a lot from a smaller machine.”
He adds: “It’s a compact set-up. I bring everything in a small flightcase. People sometimes laugh and say ‘that’s a cute little case’, but then they realise how much power one little case can have.”
For the introduction of Lancôme’s new Idole perfume, Motion Mapping provided a 3m high polystyrene model of the bottle as a perfect, centre-piece projection surface. “Polystyrene is a great medium for projection mapping,” says Harris. “With the lights on, it’s just plain white polystyrene, but with projection it completely transforms.”
For this, Hippotizer’s integrated 3D projection mapping tool set, SHAPE, which allows users to edit 3D model in real-time, was central to Motion Mapping’s workflow. “We prefer to use SHAPE for pretty much everything we do,” says Harris. “We think in 3D rather than 2D, which gives us a lot of flexibility. SHAPE really speeds up the processes, making things so much easier.”
(Jim Evans)

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