Multi-Media’s virtual studios prove popular
Thursday, 24 September 2020
studio-3-bMulti-Media’s Studio 3
South Africa - Whilst South Africa has just moved to Level 1 allowing events for up to 250 guests indoors and 500 people outdoor, technical supplier Multi-Media has utilised the past few months to establish a virtual platform for the future and something that can be expanded upon with the new eased restrictions while adhering to strict safety protocols.
Multi-Media has seven virtual studios based in Johannesburg and Cape Town, which have opened doors for businesses and financial institutions, to continue communicating with their audience during this time. The multi-purpose studio spaces have been used for live events, virtual events and broadcasts (complete with customised 3D virtual sets) and product launches. In addition, Multi-Media has partnered with Century City Conference Centre (CCCC) in the Western Cape, to create additional virtual space.
Event planners and businesses are encouraged to use their imaginations as, thanks to Level 1, the diverse Multi-Media stages could serve as a hybrid event, live show or an option to host multiple satellite venues, all linked up, across the country.
“It took us time to mobilize and adapt to a different way of doing business, but the main concern was trying to communicate to clients how our service could add value,” explains Tim Fish, owner of Multi-Media. The eye-catching virtual studio has been used for a wide variety of events including talk shows, successful car and product launches, educational programmes and various broadcasts. More recently, the green screen formed the backdrop for a music video with Francois van Coke and the Mzansi Youth Choir.
On the corporate level, Multi-Media went about showing their clients how their conference or meeting solution was very different from a Zoom or Teams call. “There are pre-production requirements and whether it’s a live show or a virtual live stream, the same rules apply. In fact, even more so because when you watch a tv show, if there is even a two-second gap you feel it. Multi-Media has transformed events into television shows. We have the admin rights, which enables us to take the Zoom and Team calls, add the necessary branding, incorporate videos and then push it all out again. We facilitate the call so that it basically becomes like a professional production.
“We have slowly but steadily started gaining traction,” Tim concludes. “This season has certainly been tough, but we have already started quoting for next year.”

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