Stream Stage scores broadcast hat-trick
Wednesday, 24 February 2021
lfpsmadfestMAD//Fest is a forum for leveraging technology in marketing, advertising & disruption
UK - Agency client Generate Events turned to the Stream Stage team to deliver a trio of broadcasts on behalf of clients MAD//Fest.
Based in Borehamwood on the edge of North London, Stream Stage is a fully equipped broadcast studio & gallery from established technical experts Light Fantastic Production Services.
MAD//Fest is a forum for leveraging technology in marketing, advertising & disruption. MAD//Fest events bring together global brands to share ideas, challenge the status quo and network. Events typically attract a high calibre of speakers and delegates who naturally expect high production values. Used to running highly successful ‘bricks and mortar’ events, the MAD//Fest team had a vision of how they wanted to take their content anywhere and make it accessible to all in the midst of a global pandemic – and the concept of MAD//Anywhere was born.
They turned to Matt Hudson at Generate Events to take the project to fruition in the digital sphere. The concept comprised a mixture of live content with presenters and pundits in the studio and a large number of remote presenters from brands including Google, Waze, GSK, Mars, Vodafone, Telefonica, Huawei, Amazon and Unilever. Every show featured in excess of 80 remote presentations across two days with each followed by a live Q&A with the studio hosts.
Managing the large number of remote presenters and their associated digital content was the most challenging element of the brief and was delivered seamlessly from the Stream Stage gallery.
Commenting on the project, Generate’s Matt Hudson said “With plenty of space to maintain social distancing, I knew Stream Stage was a perfect setting for the broadcasts. The large LED wall background provided a dynamic canvas for the show and the team did a brilliant job of creating additional digital graphics including stingers and lower thirds to bring the production to life. The stage design allowed presenters to interact with remote contributors with ease while allowing enough space to facilitate concurrent segments to be setup whilst the studio was live.
“The full broadcast package covered every detail of the brief from cameras to hair & make-up provision – I couldn’t ask for more.”
All shows were broadcast live to digital platforms and reached a global audience of over 10,000 viewers. Audience feedback and questions were routed back to the studio to presenters on stage and light-hearted polling was integrated into the content to encourage audience interaction and engagement. All content was also recorded in the gallery for future use by the clients and presenters.
Stream Stage MD Rob Myer commented, “It was great to work with both the Generate Events & MAD//Fest teams to deliver these complex digital events. The fast-paced nature of the shows and the unforgiving nature of live broadcast meant there was little room for error and the resilient Stream Stage infrastructure proved its worth once again. The studio has been a busy resource over the last twelve months and it’s a great testament to our teams skill and expertise that our clients place these high profile shows in our hands.”

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