SoftBox Integration invests in Robe Forte
Tuesday, 13 July 2021
robe-softbox-integration-img5381The Fortes were used for the first time on TV awards show Les Zapettes d’Or staged at Montreal’s Paradoxe Theatre
Canada - Montreal-based SoftBox Integration - a specialist in integration, custom LED manufacture and AV equipment rental - is the latest company to invest in Robe’s Transferable Engine LED luminaire, the Forte (see LSi July 2021 for a review of the fixture) .
The company works across all sectors and creative communities, supplying equipment for television productions, sporting events, corporates, theatre and the performing arts, immersive experiences and is a market leader in Quebec.
This latest investment was driven by strategic “business development” explains CEO Michèle Pelletier.
The decision to purchase these, the first Robe products for SoftBox Integration, followed extensive comparative studies and research related to benchmark elements like the product’s longevity potential as a rental item - the Forte light engine is fully and easily replaceable. The team also solicited the advice and opinions of several leading lighting and visual designers working in several disciplines.
The full order includes 16 x Fortes, six Forte FS (follow spots) complete with five RoboSpot remote follow spotting systems, 14 x Tetra2 moving LED battens and 66 x LEDBeam 150s.
This has just been followed up with 16 more Fortes, two Forte FS and 18 x MegaPointes.
The new Fortes were used for the first time immediately after delivery on the TV awards show Les Zapettes d’Or produced by Urbania. Staged at Montreal’s Paradoxe Theatre, a former church dating to 1920, more recently repurposed and re-opened as a theatre and performing arts space, the lighting design was created by Jonathan Barro. For this show the 16 x Fortes were all positioned on the stage floor.
Vincent Lavoie, sales development representative and renowned lighting designer, noted that the output from the fixtures was “awesome” … even with gobos in!
The Fortes will also be used on long-running productions like the variety show and dance competition Revolution co-produced by Groupe Fair-Play and the TVA Network, as well as for new the TV show Ça fait la job produced by Connections Productions.

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