Casino Tampere hits the jackpot with Genelec
Wednesday, 11 January 2023
geneleccasinotampereCasino Tampere combines Nordic design with advanced casino concepts
Finland - Casino Tampere is a far cry from the glitz and bling-bling of Las Vegas. Located at Tampere’s Nokia Arena, it’s only the second casino in Finland and is owned and operated by the Finnish state-owned company Veikkaus.
Casino Tampere operates a responsible gaming policy with tools in place to enable players to self-regulate as well as mandatory loss limits on slot machines. Exuding Finnish style with lots of natural wood and greenery, Casino Tampere combines Nordic design with advanced casino concepts. Over 100 Genelec Smart IP loudspeakers contribute to a complete sensory experience.
Digital AV solutions experts, Craneworks Oy, won an open tender to design and supply all of the digital AV solutions for the new casino thanks to their imaginative, ideas-driven approach combined with solid technical expertise. As Craneworks managing director, Sami Käyhkö describes, "Our aim was to design the world’s most advanced casino experience with a Nordic twist and a bit of magic."
Genelec’s Smart IP loudspeakers fitted into Craneworks’ vision: "We wanted all of the casino AV technology to be built on an IP network with full remote controllability," explains Käyhkö. "That includes audio, video, lighting, digital signage, the AV matrix and scaler, and even scent control." The Genelec Smart IP loudspeakers made sense in this context. "Aesthetically, their rounded form works very well with the casino’s Finnish-inspired interior – in certain areas we even have some of the models with the RAW aluminium finish, which look amazing – and of course they are very easy to install with just one Ethernet cable and no external amplifiers to worry about.
"From a sound quality and durability point of view, you can’t ask for more – Genelec stands for quality and we’re pleased to use a Finnish brand," he continues. "The other major bonus points were full remote control – our HQ is in Helsinki about 150 km from the casino, so you don’t want to have to drive there just to adjust one speaker – and easy on-the-fly configuration."
Part of what makes Casino Tampere different is a "nature 2.0" concept called ‘Virta’ or ‘stream’ in English. Virta’s architecture brings together the best in wood construction along with smart lighting and digital signage solutions, creating around 250 metres of digital screen that are used to display a wide range of continually updated, seasonally themed content. Premium audio is an integral part of the experience and includes six separate 12.1 surround sound zones throughout the Virta space. A series of adjoining "bays" serve as lounges and other seating areas that patrons can use for dining, or to play mobile sports games. There are also large screens for catching up on the latest live sports.
In addition to Virta – which also features sophisticated scent design created by sensory marketing experts Sevende Aromas – there are several stereo sound areas in various gaming rooms, lounges, the check-in area and even the rest rooms. In total, over 100 Genelec 4420 Smart IP loudspeakers supported by thirteen 7050 subwoofers deliver the audio experience throughout the casino.
Ari Tuuli, project manager for Casino Tampere operators, Veikkaus Oy, comments, "Casino Tampere is an experience. There is no other casino in the world like it. We have created a lush, inviting environment that engages all the senses – specially developed soundscapes, video content and scent design evoke the different seasons, encouraging relaxation and socialising as well as gaming."

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