Esprit Digital's Lumos lights Puma flagship store
Friday, 24 February 2023
puma-singaporePuma’s flagship store on Orchard Road
Singapore - Orchard Road has added another jewel to its crown in the form of the first and largest Puma flagship store, not just in Singapore, in the whole of Southeast Asia.
Puma chose the Lumos LED display system, designed and developed by UK based Esprit Digital, who together with Singaporean integration specialist PAVE, installed Lumos throughout the flagship store. Puma is the latest in a growing list of retail brands to choose the Lumos system, amongst them Adidas, Armani, Harvey Nichols, Virgin and Westfield for their stores and screen networks.
Colette Hilton, head of retail at Puma UK/IE comments, “The Singapore flagship project was a really important one for Puma, as it is our largest and highest profile location in Southeast Asia. As part of the overall project, we decided to make digital signage an integral part of our marketing strategy, not only to communicate with customers and enhance their in-store experience, but also to attract passers-by into the store. Lumos LEDs delivered on every level – they can be updated live, look stunning, and they create a real vibe.”
James Wilder, sales director at Esprit Digital adds, “The whole Puma experience starts before the consumer even enters the store, with a massive 19m x 2m 5,500nit ‘see-thru’ Lumos LED facing the street. This display blends seamlessly into the architecture of the building and grabs the customer’s attention from across the street, enticing them to cross over and explore the wonderful world of Puma.”
On entering the store, customers are transported into the latest digital era with a striking double-sided 4m x 4m indoor LED mesh, brought to life by the main attraction on the back wall - a stunning 4m x 1.9m display, situated directly behind the customer service counters and a three-sided 2m x 1m LED display pillar located just in front, creating a visual impact, that customers simply can’t help but stop and stare at.

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