Procom Dubai inaugurates K-Array demo space
Wednesday, 22 March 2023
demo-roomA dedicated event in celebration of the K-array product family will be taking place at the Procom headquarters in Dubai in June
UAE - Procom, distributor of K-array group products in the Middle East, recently inaugurated an interactive multi-room demo space at its headquarters in Dubai.
Situated in Dubai Investment Park, Procom wanted to create an accessible space that would allow clients full access to a range of cutting-edge K-array, KGEAR & KSCAPE equipment in a setup that mimics real-world environments. This installation is a continuation of the Procom and K-array collaboration, following several recent high-profile projects including Ferrari World Abu Dhabi, the City Walk in Dubai and Iris Meydan.
An extensive range of products from the K-array family was deployed across multiple environments including a demo room, meeting room, reception area, and training centre to showcase K-array solutions across applications as varied as live entertainment, corporate installations and hospitality and retail.
Upon entering the showroom, visitors can explore a choice of K-array group solutions in a dedicated display area featuring both K-array and KGEAR brands. Products here include K-array’s ultra-flat Vyper line array elements and 2" point source Tornado speakers plus a range of subwoofers, as well as KGEAR’s GCF wall-mounted & ceiling speakers and GA Amplifiers.
“At Procom Middle East, we believe in the power of showcasing quality products to potential customers. The display area allows us to highlight the innovative and high-quality audio products that K-array offers,” explains Wiam Boutine, technical manager at Procom.
KSCAPE’s signature RAIL product is installed in various forms across the Procom facility. Anro Schroeder, sales manager at Procom reflects on how deploying RAIL across multiple spaces has improved the customer experience at Procom: “Our goal is to provide our customers with a real-world example of the capabilities of KSCAPE rail products. By installing these products in our facilities, our customers can experience their power and clarity first-hand.”
“Having a space in the Middle East where people can experience the full family of K-array group products is something we’re really excited about. With the recent launch of many new product lines across K-array, KGEAR and KSCAPE, it’s important that customers can experience these solutions first-hand,” says Tom Ríby, global sales & marketing manager at K-array.

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