Optimal adds Avcom Colombia as distributor
Thursday, 8 June 2023
optimalAvcom CEO Camilo Aranguren with Proactive LATAM CEO Berenice Gutiérrez
Colombia - UK manufacturer Optimal Audio has announced the appointment of Avcom as its exclusive distributor in Colombia.
Based in Bogotá, Avcom is a distributor of products and solutions for the audiovisual sector, and represents a number of leading global brands in the region.
The partnership was negotiated earlier this year at the ISE Show in Barcelona where Avcom CEO Camilo Aranguren recognised the potential of Optimal Audio’s simplified and intuitive approach to commercial audio:
“We took a strong interest in the development of Optimal Audio, and could see from the outset that the eco-system it has created can offer our customers a high quality solution that removes many of the traditional pitfalls of commercial audio. It’s a fresh approach that keeps things simple for both installers and end-users and adds another strong dimension to our portfolio.”
Avcom is already in the process of training its techs and engineers on the Optimal Audio eco-system. This will be masterminded by technical support from Proactive LATAM, who represent the brand in Latin America and the Caribbean, under the supervision of founder and CEO, Berenice Gutiérrez.
Optimal Audio managing director, Dom Harter comments, “We’re happy to have partnered with Avcom, whose knowledge of the audio market in the territory is second to none. As a new brand, we’re confident that the support of such a highly respected and well-established partner will provide us with the perfect opportunity for growth in the region.”

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