"Even though it was the first time we'd done it," Carson added, "nothing went wrong. The bands were happy, Kilimanjaro [Sonisphere's promoters] were happy, and the guys from Peavey were great."
Carson immediately signed Peavey for a repeat performance at Creamfields, where Jägermeister's touring stage - actually a decomissioned Russian army truck, registration number J4 GER - hosted a 'soundclash jam'. As at Sonisphere, Peavey provided a 40-channel Crest CV-20 desk, QW monitoring and a ground-stacked Versarry system - four 112 full range cabinets on top of four 218 subs - for front of house.
While the two companies had not previously worked together in the UK, Peavey and Jägermeister have forged a strong relationship in the USA, with this year's Peavey-sponsored Jägermeister Spring Tour playing 22 dates. Carson is keen to build similar links with Peavey in the UK. "It's a natural partnership... it worked extremely well," he commented. "And we definitely want to do more."