Jägermeister picks Peavey for festival PA duties
Tuesday, 8 September 2009
Jägermeister picks Peavey for festival PA duties
UK - Peavey Europe cemented its ties with major festival sponsor Jägermeister at Creamfields over the August bank holiday weekend, following a successful debut earlier in the month at Sonisphere UK. 'Fantastic, really great,' had been the verdict from Jägermeister UK's music manager, Tom Carson, after the companies' inaugural collaboration, where the 'Jäger Truck' - powered by Peavey PA - was unveiled as the fourth stage at the Knebworth event.

"Even though it was the first time we'd done it," Carson added, "nothing went wrong. The bands were happy, Kilimanjaro [Sonisphere's promoters] were happy, and the guys from Peavey were great."

Carson immediately signed Peavey for a repeat performance at Creamfields, where Jägermeister's touring stage - actually a decomissioned Russian army truck, registration number J4 GER - hosted a 'soundclash jam'. As at Sonisphere, Peavey provided a 40-channel Crest CV-20 desk, QW monitoring and a ground-stacked Versarry system - four 112 full range cabinets on top of four 218 subs - for front of house.

While the two companies had not previously worked together in the UK, Peavey and Jägermeister have forged a strong relationship in the USA, with this year's Peavey-sponsored Jägermeister Spring Tour playing 22 dates. Carson is keen to build similar links with Peavey in the UK. "It's a natural partnership... it worked extremely well," he commented. "And we definitely want to do more."

(Jim Evans)

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