The PALA show features exhibitors covering pro audio, lighting, club, broadcast and music. Exhibitors can expect to meet potential buyers including agents, dealers, distributors and end-users from across Asia. Hong Kong is considered to be the gateway for trade to China, and with PALA being held here for the first time, more visitors are expected to attend from Taiwan, Korea, China and Japan, in addition to regular visitors from India, Singapore, Thailand, Malaysia, Indonesia and the Philippines.
The DTI’s SESA (Support for Exhibitions & Seminars Abroad) funding will re-imburse eligible UK companies 60% of stand, construction and freight costs, up to a ceiling of £2,300. Those sharing a stand with a distributor may still receive support for the portion of the stand that they occupy. As Hong Kong is deemed a separate region from mainland China, those who have already claimed their maximum SESA support for exhibiting in China can still apply for support for the PALA show.
Applications for SESA support must be sent to PLASA by 3 May 2002.
For full details contact PLASA on