Xbox takes off in Oxford Street with KT, Midas & Nexo
Wednesday, 27 March 2002
On March 14th Virgin Megastore's flagship store on Oxford Street in London hosted the UK launch of the long-awaited Xbox from Microsoft, billed as "the most powerful games console on earth". The store opened at midnight to throngs of industry personalities, media and public eager to be first in line for the new console, as well as a goodly smattering of celebrities. Presenters for the evening's entertainment included Jonathon Ross, comedian Johnny Vegas, and of course Virgin boss Richard Branson. White Label UK was the production company in charge of the event, and they turned to Systems Etc. to handle the audio requirements.

Systems etc. operations director Ricky Ramsay opted for six stacks of Nexo Alpha E distributed around the room, each stack comprising one Alpha EM mid-hi cabinet and two Alpha B1-18 bass bins. "The event took place on the lower ground floor which is a big room," explained Ramsay, "so we wanted to be sure that we had enough equipment to cover the whole area properly. The system only had to handle a DJ and the presenters on vocal mics, but as you can imagine, it was pretty loud, and the quality had to be flawless." For every two stacks Systems etc. provided a rack containing a Nexo NX241 digital processor plus a Crown MA3600VZ and an MA5000VZ power amplifier. "We also had three Klark Teknik DN3600 programmable graphic EQs plus remotes and docking stations so we could actually EQ the system standing in front of each stack," continued Ramsay, "plus a DN9848 digital processor which enabled us to draw the whole system together and provide overall system EQ. We then fed the whole lot into a Midas Venice 320."

Systems etc. also provided a rack of five Klark Teknik DN1248 Plus splitter systems courtesy of Shuttlesound to provide dedicated broadcast feeds for the press.

(Lee Baldock)

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