The page requests for the month of July alone are expected to total around 75,000, which is around 45,000 more than at the very peak of traffic on the eve of the show in August last year. Figures for August this year are expected to reach even higher.
The success of the site is no doubt down to the fact that it has been designed with the intention of making the information as accessible as possible. New this year is a Fast Facts section intended to give visitors key information about the Show such as dates, opening times and costs. Information on the event, seminar programme and exhibitors is comprehensive and being added to daily. A unique feature is an interactive floorplan which visitors can navigate by using a series of directional arrows and zoom tools.
The site also has a dedicated news section which highlights the many product launches planned for the Show - in fact the offices of L&SI are under siege at the moment with news coming in every hour of the day. The website has been developed in-house by the Media team at the PLASA Head Office, in conjunction with consultant Chris Toulmin.