Friday, 8 June 2001
This month sees the launch of a new promotions company specialising in the UK audio industry, simply titled ‘Ideas Marketing’. The new company, which will offer a wide range of marketing services, including public relations, graphic design, corporate hospitality, presentations, media liaison and exhibition co-ordination, is the brainchild of Nick Powell, known to many in the industry from his previous role as marketing manager for Audio-Technica. Powell brings a wealth of pro audio and music industry contacts to Ideas, and is experienced in promoting audio products to both end-user and business clients alike. He is joined in the new company by his wife Stacey, who has a more general marketing background, having gained experience of working with national media through her role as PR Officer for the Environment Agency. Of the new venture, Nick said "Our understanding of the marketplace is just one benefit of Ideas - knowing that promoting the client's product or brand does not stop at PR is another. Ideas will actively seek promotional opportunities for its clients, and will identify and deliver customers to their sales team." Ideas is seeking a small, but complementary portfolio of clients, and would be delighted to hear from companies who would like to learn more about the marketing services on offer.