Lightfactor’s sales team continues to expand with the addition of Scott Callis, who joins as product manager for the Italian-made SGM range of lighting equipment. Callis will initially be undertaking an intensive 14-week UK promotional tour for Lightfactor, highlighting and demonstrating the many advantages of the complete range of SGM products including the new Giotto 250 Spot. This method of product exposure enables direct communication with end-users to heighten product awareness and potential, and allows Lightfactor to continue developing and improving its after-sales and customer service. Callis’ road show will be targeting specially selected rental companies, theatres, AV specialists, installers and venues covering a broad cross-section of the leisure and entertainment industry.
Callis has worked in the moving light business for the past six years, including as a founding member of one of the UK’s leading manufacturers - MAD Lighting. He’s also had extensive experience of working with High End Systems equipment, for which Lightfactor is UK distributor. His previous working experience with moving light technology has seen him embrace a variety of roles including production, export sales and sales and marketing. His knowledge of this specialist field and enthusiasm for the lighting production and performance industry is obviously seen as an invaluable asset to Lightfactor.