The solution was specified by Douglas James of London based company Minds Eye, lighting consultants to the technical services department at House of Fraser. James consulted with AC’s special projects manager, Peter Keiderling, who devised a lighting scheme using a combination of eight Clay Paky Stage Color 300s and two Clay Paky Stage Light 300s, all under the control of a Pulsar Masterpiece 216 Replay Unit. The Clay Paky luminaires were custom-manufactured in a white powder coated finish to meet the interior design requirements of the project. AC Lighting carried out the installation and programmed the display using a Pulsar Masterpiece 216 under the creative direction of Douglas James before handing the system over to House of Fraser.
Monday, 16 April 2001
AC Lighting, in conjunction, with consultants Minds Eye, have completed an installation in London’s world famous Oxford Street. The project on behalf of House of Fraser, was a key part of the opening of a uniquely branded department created in the basement area of the store. The department, named ‘therapy’, was specifically designed to promote a broad line of designer fashion and beauty ranges to a younger clientele within an environment that complemented the modern image of the goods. The concept is based around videowalls, glass walkways, a catwalk, a resident DJ, new mannequins and revolutionary changing rooms. For the entrance, the initial creative idea was to use a scheme of back lighting, however, detailed technical evaluation of the site indicated the potential for structural problems and high associated costs. The concept of constantly changing colour washes, drawing shoppers’ attention to the 'therapy' logo, was still the preferred scheme and therefore the challenge was to create this effect using front-mounted luminaires.