Tuesday, 22 February 2000
An innovative joint technology and media partnership is giving fans of the Rugby Football Union's Six Nations Championship a giant screen view of the action at Twickenham. Screenco has teamed up with Blink TV, content providers for giant screens at sports event sand rock concerts, to offer the RFU a unique media proposition for the championship which benefits fans and sponsors alike. Under the deal, Screenco has installed at Twickenham the largest outdoor screen ever seen at a European sports stadium - an ultra-high resolution 76sq.m Sony JumboTron daylight screen. Blink TV, meanwhile, has negotiated on-screen advertising and sponsorship deals covering all of this year's matches at Twickenham.