Shure opens Experience Centre in London
Monday, 9 December 2019
Shure Inc. CEO Christine Schyvinck cuts the ribbon
UK - Shure has opened a new Experience Centre and office in London. The move further establishes the company’s presence in the UK and wider EMEA region by providing a location for product demonstrations with corporate, government and education customers looking for audio solutions for their respective facilities.
The Rose Shure Experience Centre, named after the company’s late former chairman Rose L. Shure, was inaugurated earlier this month with a VIP opening that featured key Shure executives, including CEO Christine Schyvinck.
Schyvinck comments: “I think Rose would be honoured by having such an amazing complex named after her, especially given the short amount of time it has taken to complete such an ambitious project.”
“The Rose Shure Customer Experience Centre has been the accumulation of many, many months of work by Shure employees from all areas of the business,” adds James Hill, UK director of integrated systems sales. “We look forward to welcoming all our existing and new customers to the Rose Centre and understanding their AV needs and requirements in the best possible environment.”
The facility contains three meeting rooms to represent a range of typical workplace environments, as well as a training space with voice-lift camera tracking functionalities. The facility also features a selection of products that reflect modern offices and educational facilities, offering clients the appropriate environment to demonstrate and understand performance and potential of various AV systems.
“As a global leader in manufacturing audio technology, we had a very clear vision as to how we wanted the space to function as an Experience Centre,” explains Andrew Francis, senior applications engineer. “The completion of the project is a great success and will also allow us to move forward and continue to build on the systems in place as our technology advances."
Specialist AV solutions provider proAV was tasked with integrating the systems, meeting the expectations of a personal environment for Shure sales and marketing staff, and an environment whereby customers could visit the facility and experience Shure’s market leading products in a working environment.
“From the onset, we knew that the Rose Shure Customer Experience Centre was going to be a fantastic project to work on,” says Damien Massarella from proAV. “Time was of the essence in completing the project. We had four months from appointment to opening day, but working with the teams at Shure, MiX, Overbury & Turner & Townsend, we managed to complete the project on time and to a very high specification. We look forward to introducing our customers to the full Shure Experience.”
(Jim Evans)

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