Elation lights major product presentation
Thursday, 14 September 2017
product-presentationThe product presentation took place at the Ballhausforum conference centre in Unterschleissheim, near Munich
Germany - When one of Germany’s top lighting designers for broadcast, Thomas Gerdon, needed a multi-purpose luminaire to fulfil a number of roles for a major product presentation in TV show format, he looked no further than Elation’s hybrid Platinum FLX luminaire.
“It was a quick decision to choose the FLX for the job,” says Gerdon, who has called the luminaire one of the best hybrids on the market and is well familiar with its multi-functional abilities. “I have used them on several television programmes over the past two years, like Verstehen Sie Spass, and they have worked out perfectly. For this show, I needed a strong beam light but also a multi-faceted light that could be used to produce different effects for transitions to video and for guest entrances.”
The exclusive product presentation took place at the Ballhausforum conference centre in Unterschleissheim, Germany, near Munich. Commissioned by American communications agency Drury Design Dynamics for a renowned US-based IT and consulting company, the TV format presentation featured a professional news show setup and was moderated by a prominent broadcast journalist.
German production company satis&fy supplied the Platinum FLX hybrid moving heads along with Elation SixBar 1000 battens and other lighting for the event. satis&fy supported with sound and video as well and also furnished the stage setup, which was designed by Drury Design.
Streamed live and replete with panel discussions, addresses and presentations, the show was relaxed but strictly business professional. “There was to be no flashy looks but instead a clean TV studio feel,” Gerdon explains of what was required. “I wanted to create a ‘roof’ of light to hide a rather ugly ceiling so made a cover of light beams over the set using the FLX’s, which looked good on camera. I also needed some effect lighting when transitioning to video and for host and guest entrances, so the fixtures fulfilled several roles on the show.”
Gerdon also required a superior LED bar light to provide light from a floor position and give ample colour to the set. “When you’re looking for a very good LED bar, the choice is limited. There are really only two or three good ones out there and the SixBar is one of them,” says Gordon. The one-meter long colour-changing LED batten houses high-power single-lens six-color LED multi-chip LEDs for an impressive palette of colours, including ambers, true whites and even an ultraviolet effect.
“Having a bar light with a single source chip is really satisfying,” he continues. “It doesn’t have that pizza look but looks good on camera. It also has awesome colour mixing, great for an LED, and is one of my favourite bars. It also has integrated the tungsten light look mirror which gives an interesting look when viewed straight on.”
(Jim Evans)

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