Elite Multimedia opens virtual event studio
Thursday, 2 July 2020
elite-multimedia-virtual-event-studio-eric-burgett-and-seth-cook-4First performers at the new Elite studio included Eric Burgett and Seth Cook
USA - Needing to adapt to the challenges of how to produce a live event in conjunction with social distancing, the design team at Elite Multimedia Productions launched a virtual event production studio directly from their headquarters in Nashville, Tennessee.
“Our owner Jeremy Byrd had kicked around the idea a while ago, so as we started to build-out our demo room with LED video, we decided to add in some of our lighting inventory as well,” explains Kenny Mason, production manager Elite Multimedia Productions. “Once the shutdowns happened, we saw that live streaming was going to be a vital component to keeping the production industry going and we needed to find a way to take advantage of that. Since we already had this new demo room with production gear ready, it was a natural progression to transform the space into a virtual production studio.”
As the team at Elite Multimedia got busy creating the new studio, their production expertise and extensive inventory would prove to be valuable assets. Understanding exactly how the infrastructure of a high-quality production studio should be built, they were able to create an engaging and robust design environment.
“When we came back to the office after the stay-home restrictions were lifted, we really hit the ground running,” continues Mason. “In the room, we now have an upstage 2.8mm LED video wall along with some decking that’s wrapped in EPIX LED lighting strips. On the back-end, we have our 3ME switcher that’s running multiple PTZ cameras due to social distancing guidelines.
“We then have a monitor position for the band as well as a broadcast mix position, and we are using multiple set-ups throughout our headquarters to create control room locations. In all of these positions, there is a program feed with audio, plus we have the ability to multi-track in case the artists would like to take audio from the live stream for mix down.”
Now up and running, the first artists to use the studio facilities have included Eric Burgett and Seth Cook. Elite has also produced events for New Found Glory and the Folds of Honour Rock and Raise Challenge featuring performances by Lee Brice and Tyler Farr.

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