Genelec showcases Smart IP at Dubai Expo
Monday, 18 October 2021
snowcapefinlandpavilionOver 100 Finnish companies will be presenting solutions in The Snow Cape Pavilion
UAE - Genelec is joining forces with Business Finland to showcase its Smart IP networked loudspeaker technology at Expo 2020 Dubai, running now until 31 March 2022. A total of eighty-four 4430 Smart IP installation loudspeakers are incorporated into Finland’s Snow Cape Pavilion, including a 10-channel immersive loudspeaker array that will reproduce specially commissioned sound art by Finnish composer Emilia Takayama, entitled The Land of Snow.
With the theme of Connecting Minds and Creating the Future, Expo 2020 Dubai is the first World Expo to be held in the Middle East, Africa and South Asia (MEASA) region, and creates an opportunity for attendees from all over the world to come together and connect with each other, share ideas, learn and innovate. Postponed to 2021 due to the global pandemic, the Expo features participants from 192 countries.
Within the Snow Cape Pavilion, over 100 Finnish companies will be presenting solutions in areas such as natural resources and energy, ICT and digitalisation, smart cities, technology, education, health, design and tourism.
Powered by PoE and compatible with Dante and AES67 IP audio streams, installers can deploy Genelec’s Smart IP Manager software to configure an almost unlimited number of rooms, zones, loudspeakers, and audio channels, and provides device discovery, individual equalisation of each loudspeaker, system organisation and status monitoring.
In the Snow Cape Pavilion, seventy-four 4430 Smart IP loudspeakers are located in the exhibition area, configured as a custom immersive array, while the other 10 4430s will be handling The Land of Snow sound art content in ‘The Gorge’ area of the building. The entire system is fed via Dante and powered using standard PoE+ network switches and was designed by Genelec and commissioned by GSL Professional in Dubai, Genelec’s local distribution partner. The system installation and programming were handled by Audico Systems from Finland.

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