Genelec strengthens Nordic sales team
Thursday, 16 December 2021
genelecFrom left: Fredrik Setterberg and Mirko Ekberg
Genelec has further expanded its Nordic sales operation with the recent appointments of Mirko Ekberg and Fredrik Setterberg, both of whom bring with them a considerable professional audio experience.
Ekberg joins Genelec’s Finnish team as pro audio sales manager, with responsibility for developing both studio and MI dealer networks and building closer relationships with key studio customers. With a combined 20-year track record of sales management with both Fender and the Luthman distribution group, Ekberg steadily progressed to the role of chief sales officer for Finland and the Baltics for Luthman Nordic.
With over two decades of industry experience in both sales and technical solutions, Setterberg joins Genelec’s own Swedish distribution team as sales engineer, focussing on pre-sales and sales support across the studio, AV and home audio segments
“We’re extremely happy to add two such experienced, skilled and respected professionals to our Nordic sales team,” concludes Mikko Tuomi, Genelec’s Nordic sales director. “In their individual roles they will strengthen our already robust team, bring us closer to our key business partners, and provide even higher levels of customer satisfaction.”

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