ISE 2017: A catalyst for growth and innovation
Thursday, 16 February 2017
The Netherlands - Integrated Systems Europe 2017 saw 1,192 of the world’s leading AV equipment vendors and service suppliers showcase the latest technology for the digital signage, unified communications, audio, smart building, residential and education sectors.
On the show floor, the atmosphere was decidedly upbeat. Exhibitors, including 202 making their ISE debuts, were seen increasingly to present their products and solutions in ‘real world’ scenarios, designed to meet the needs of the increasing numbers of end users visiting the show.
Registered visitor attendees to ISE 2017 were at an all-time high at 73,413. This represents an 11.7% increase over the 2016 edition. Attendees came from 150 different countries, reflecting the show’s global reach and influence, while almost 600 registered attendees were from the press and media.
Integrated Systems Events managing director Mike Blackman commented on the event’s continued success: “We listen to the industry and we listen to our exhibitors. We invest in the show and, importantly, we have the people in place to produce the type of exhibition that they tell us they need. It’s a real collaborative effort and I’d like to thank everyone that’s been involved.”
The exhibition began and ended with two inspirational keynote addresses. These came from award winning architect Ole Scheeren and Cirque du Soleil president and CEO Daniel Lamarre. Both speakers respectively explored how creative thinking and innovative technological development is needed to drive forward architectural design and live event production.
Across 14 halls in the RAI Amsterdam, ISE 2017 delivered four record-breaking days of product launches, press briefings, awards, conferences, seminars and networking opportunities. ISE co-owners CEDIA and InfoComm International produced two packed education programmes for the residential and commercial installation market sectors.
“ISE2017 has been the biggest and best year yet for CEDIA. We expanded our education offering and doubled bookings to more than 800,” said Vin Bruno, CEDIA CEO. “ISE 2017 also gave us a great opportunity to connect with so many of our members from around the globe. Our booth was continuously busy especially during the CEDIA Talks. The show was a huge success and we can’t wait for next year.”
Numerous exhibitors used the show to launch hundreds of new products and services and many also took the opportunity to present their exhibition stands in the most innovative and dramatic manner possible.
ISE 2018 will take place at the RAI Amsterdam from 6-9 February. It will feature one more additional hall to accommodate new business.
(Jim Evans)

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