James Baker joins SSE Audio sales team
- Details
In this new position, Baker will support SSE Audio and Manchester-based Wigwam’s live sound sales customers. Working alongside their team of technical experts and service providers, he will develop marketing strategies that promote the groups’ unique services for the live sound market.
He joins during the return of the UK live events industry post-pandemic, which is seeing an extremely busy summer festival season.
Baker has become well-known and respected in the pro audio industry during his 25-year career as a freelance sound engineer while working with Nile Rogers and Chic, Chase and Status, Girls Aloud, Kim Wilde and Gilbert O'Sullivan. This is in addition to his role as a live sound sales manager for Avid Technology, where he was instrumental in bringing the S6L range of consoles to the marketplace.
UK group sales manager Ryan Thomas comments: “We know that our core market for sales is the live production market, and we are looking to improve the service we give to our customers. James has hands-on experience using much of the kit in the live environment. This knowledge will be invaluable when advising customers on product selection.”
James Baker adds: "I've worked as freelancer with SSE in the past, so I know the culture and their core values. I'm really looking forward to playing my role in the company's post-pandemic recovery and sharing some of my experience to help our customers."
