L-Acoustics backs Believe in Music Week
Wednesday, 13 January 2021
lanamm21contourxoL-Acoustics founder Dr. Christian Heil (left) and JH Audio founder Jerry Harvey
USA - When the 2021 NAMM Show had to be cancelled due to continued COVID concerns, the association pivoted its focus by creating a digital alternative known as Believe in Music Week, running from 18-22 January.
L-Acoustics reports that it is fully supporting NAMM this month by sponsoring a virtual marketplace booth, where it will be hosting a comprehensive line-up of eight video sessions on a variety of topics, all with live Q&A. Visitors can also book online meetings with L-Acoustics team members, chat live, and receive special access to swag and an exciting giveaway.
Of particular note will be the booth’s keynote session, Contour XO IEM Origins Story, moderated by FOH engineer Chris Rabold (Bruno Mars, Lady Gaga, Beyoncé). This will be a Zoom ‘fireside chat’ discussion with L-Acoustics founder and president Dr. Christian Heil and JH Audio founder and president Jerry Harvey. This conversation explores their origins in pro audio and how they came to collaborate on the recently-launched Contour XO in-ear monitor.
Immersive Audio for Houses of Worship will be another key session, with L-Acoustics application manager Josh Maichele hosting a conversation with technical directors at three churches - Mount Paran in Georgia, Orchard Hills in Pennsylvania, and River Pointe in Texas - to learn about why they each chose L-ISA Immersive Hyperreal Sound technology for their congregations.
“NAMM has always been much more than an industry trade show,” shares Alan Macpherson, CEO, L-Acoustics Americas. “Shows have thrived, despite sea changes in the market over the years, and this is evidenced by the smart and concerted effort to bring professional audio to the fore. This year, NAMM has risen to a new challenge, yet again with its Believe in Music Week, a well thought out alternative to the in-person trade show that should provide excellent interaction. L-Acoustics is proud to be part of it, and we look forward to making quality connections with both new and existing customers this month.”

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