Dave Wooster, director, 2B Heard with the Naostage Kore

UK - 2B Heard has announced its partnership with Naostage. 2B Heard will now offer Naostage's products to a broader market covering live events, theatres and entertainment venues.

"We are excited to collaborate with Naostage and bring their ground-breaking technology to our customers," said Sam Nankivell, director of 2B Heard. "Our commitment to providing the best in audio-visual solutions aligns perfectly with Naostage's vision of enhancing live performances through advanced automation. This partnership will allow us to offer unparalleled tracking solutions that elevate the quality and creativity of live events across the UK."

“Naostage represents an exciting concept of merging innovation into the creative process, allowing us to work with visual and audio concepts simultaneously,” says Sam Nankivell, director of 2B Heard. “The system, backed by continued development stands out as being at the forefront of the market; both innovative and ground-breaking but with the ability to be deployed into the real world with ease.”

Initially aimed at the live event sector, 2B Heard sees a much wider range of potential applications for Naostage’s K-SYSTEM, such as E-Sports, visitor attractions, and virtual broadcast production. The company aims to educate, train, and demonstrate the product through events to allow the entertainment technology and installation industry to to grasp the concept and offer operator-supported field testing and on-site demonstrations to customers looking to deploy live tracking into their projects.

“We believe Naostage is the missing link in many applications,” states Nankivell. “Using AI as the method of interaction between environments and audiences, Naostage will develop to offer experience-led retail, competitive socialising, and enhanced technical delivery of performances. Data capture and feedback will also show the ability to provide a strong return on investment to experiential service providers, something which standard tracking will not be able to deliver.”

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