Absen appoints Italy distributor
Friday, 29 September 2017
absenThe Ligra team
Italy - Absen Europe has signed a distribution agreement with leading Italian Pro-AV distributor Ligra to exclusively distribute Absen’s LED wall products in Italy.
Ligra has made a $450,000 investment in Absen stock to ensure immediate availability.
Ligra business manager, Raffaele Losi, commented: “We were seeing customers very dissatisfied with low cost and low-profile LED wall products, which they wanted to replace a year after purchase. The Italian market needs an appropriately-priced, high-quality, indoor rental product amongst other things and the Absen ranges fill the demand. Going forward Absen customers will find in Ligra a single supplier for a wide range of traditional and innovative ProAV products.”
Large rental service companies and major system integrators, as well as global contractors, design firms, architects and professionals will have in-country access to Absen’s N Series for indoor installation, Absen’s D Series for indoor rental, as well as Absen’s X Series rental staging range. Products from these ranges are available for demonstration now on Ligra’s Road Show.
In addition to the stock products, other Absen lines are available exclusively through Ligra as the preferred channel in Italy and imported on request. Ligra supports its channel with a complete offering of products for digital signage, videoconference, video projection, meeting room projects, professional solutions for audio signal distribution and management.
Alessio Giagnoni, Absen Europe’s business development manager for Italy, said: “We are delighted to welcome Ligra into our VAP network. From this important partnership, Ligra will be able to efficiently service its LED wall product customers with the best quality LED displays available and keep supply within acceptable timeframes. Absen will also support Ligra during its road show throughout Italy and in other important exhibitions to reach local customers and bring Absen’s products out of the showroom in Vigolzone. Our sales and technical force will be available at any time to satisfy Ligra’s customer needs.”
(Jim Evans)

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