ACT Entertainment launches US-wide operation
Tuesday, 29 June 2021
actentertainment-logoBased in Jackson, Missouri, ACT Entertainment will operate from its facilities in New York, Los Angeles, Toronto, Texas, and Massachusetts
USA - ACT Lighting has announced the launch of ACT Entertainment, a new entity formed by bringing together the brands of the ACT Lighting and RHC Holdings family of companies.
The new ACT is billed as a streamlined organisation that “takes a holistic approach to the industries it serves, curating critical entertainment technologies and bringing leading products and services to its clients across multiple distinct markets”.
“Offering exceptional products and services, ACT Entertainment gives the most exciting and valuable entertainment technologies in the world a single home in North America,” says Ben Saltzman, CEO of ACT Entertainment. “We are exclusively focused on empowering our customers with the tools and support they need to enhance their, and their clients’, creative visions. ACT Entertainment enhances live experiences by discovering, developing, and delivering products that create value for our customers while supporting our products with industry-leading service and education.”
Headquartered in Jackson, Missouri, ACT Entertainment will operate from its facilities in New York, Los Angeles, Toronto, Texas, and Massachusetts.
Dale Williams, president and COO of ACT Entertainment, states, “Given the challenges faced by the entertainment industry in the past year, it was clear to us that we needed to be a more unified and efficient organisation, a more nimble and agile entity that works more effectively together. The need for internal change grew organically as our industries evolved and changed. By unifying all of our companies into a single solution, ACT Entertainment positions ourselves to better service each of our markets as their industries rebound.”
The brands handled by ACT Entertainment include MA Lighting, Ayrton, Robert Juliat, Luxibel, ProCo, RapcoHorizon, Lava Cable, RAT, AC Power Distribution, Zactrack, MDG, and ChainMaster.
“As ACT Entertainment we will be better able to match our product brands with customer needs while servicing each end market in the way that makes sense to them,” notes Saltzman. “We’re building something bigger to universally address the entertainment industry in a new and exciting way.”

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