The monument will be installed in the middle of Lake Arena
Italy - For EXPO 2015, hosted by Milan in Italy from 1 May until 31 October 2015, ACT lighting design was commissioned by Balich Worldwide Shows to create and develop the visual & lighting design of an iconic installationTree of Life / Albero della Vita.

The project was designed by Marco Balich and studio Gioforma, artistic director of the Italian Pavilion of Expo 2015. Balich was inspired by the drawing Michelangelo Buonarroti created for the piazza del Campidoglio in Rome. The structure was built by Orgoglio Brescia. Koert Vermeulen joined the creative team as Lighting Designer & Director of Mise-en-Scene.

The tree with its vertical, symbolic gesture is both an Italian and international icon representing nature as a source of life, but also symbolizing the many roots and metaphorical branches of the Italian excellence. This iconic structure symbolically offers its seeds and fruits to Italy and the entire world.

Placed in front of the Italian Pavilion, the monument will be installed in the middle of Lake Arena, where visitors will be immersed into breathtaking events planned for this pavilion.

The Tree of Life interactive structure with an inner skeleton made of steel and an outer cover in wood, is over 30m high. On top of this gigantic trunk stands a hat that simulates the intertwined branches of a tree, with a diameter of 45m. The visitors will not only enjoy the spectacle from the exterior, but will also have a chance to climb inside of the structure to discover its surprises.

For this monument with its advanced technology, constantly illuminated with LED lights, Koert Vermeulen & ACTLD will create an original visual scenography to produce the genuine dynamic effects through a play of light, video, water, fireworks, as well as bubbles and sounds. The Tree of Life will change as the hours go by, becoming the centre for many of the events in the Pavilion's extensive schedule.

Expo Milano 2015 is a non-commercial universal exposition with innovative features focused on the theme of Feeding the Planet, Energy for Life. This embraces technology, innovation, culture, traditions and creativity and their relation to food, diet, future development and challenges for the next generation. Running for 184 days, the exhibition will host over 130 participants and welcome over 20m visitors.

(Jim Evans)

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